There is lots of misinformation and beliefs about branding out there. These myths may have come from brand-DIYers or non-business owners, but wherever they originated, it’s time to put a stop to them. Here are just a few common branding myths I hear.
“My brand is just my logo”
Your brand is actually your logo PLUS your colours, your fonts, your textures, your voice, your products, your mission, your vision, your values, your elbows, your knees, your toes (you get the point – it’s everything!)
“My business isn’t big enough for a brand”
Don’t they say size doesn’t matter? I’m pretty sure they’re talking about your business and branding! 🥴 If you only have 5 clients, 1 client or you haven’t even sold a product yet – you still need a brand! Because how else are you going to get bigger and promote yourself more? How can your current clients recommend you if they don’t know who your business is?
“Branding is too expensive”
No, no, no, no, no! Smaller brand specialists (like moi 🙋🏼♀️) offer sliding scale prices for businesses of all sizes. Plus, what’s more expensive is starting a business you’re proud of and not getting many referrals because people don’t know what your business is 🤷🏼♀️
“Branding is optional for businesses”
Branding is as optional for businesses as pants are for people going into public. Sure you COULD do it, in theory, but please just… don’t. It will be better for all if you don’t. Branding is what gets you noticed and keeps you in the minds of your clients. It’s your foundation. Branding should be your bread and butter first of all (should I be Bread and Butter Branding instead of By the Bay? Maybe. Am I hungry now? Absolutely. 🍞🧈)
Long story short: branding is important for your business, I promise you.