To show your prices on your website or to not, that is the question! 🤔 I’m of the position that listing your prices is the way to go, and here’s why. 💰
When you show your prices publicly for potential clients to see, you’re establishing trust with them. You’re showing that you are being open and transparent about the nitty gritty details of your services.
You are establishing yourself as confident in your services and pricing and it allows you more opportunity to explain what is included in each package.
You are weeding out the bargain hunters. If someone is just looking for the cheapest deal possible (like using Fiverr for their logo in my case), they won’t care that with my prices I offer multiple versions of their logo, a brand board, colour codes, font files and more. They will go with the cheap option that gives them their one logo and get on their way. Displaying my prices saved both of us the time and gave them all the information up front.
Having a “call for a quote” approach might actually discourage people from investigating your business further. More often than not, people don’t want to have the awkward sales pitch on the phone process. They will just move on to the other options that do display their prices.
Of course, there is always two sides to every coin – some people will put in that effort to call and get the quote to accurately compare all their options and some might just see your price and not read what all is provided for that price.
Ultimately it is your decision whether you want to list your prices on your website or not and it can depend on your industry whether it is appropriate or not, but I highly encourage you to consider it for the sake of being open with your consumers.