If you’re wondering if your business should start a blog, start by asking yourself a few questions:
❓Do you like to write?
❓Do you have the time?
❓Do you have tips to offer?
Blogs are a great way to gain respect, position yourself as an expert in your field and increase website views. Google ranks websites with blogs higher than those without because of the engagement with readers. Blogs give you extra content to share on social media and across your website.
But as beneficial as they are, they also require work. The most successful blogs have a strategy, planned content and consistent posting.
If you have the time to add an extra element to your online strategy, I absolutely encourage a blog and can help you start one!
But if you’re already feeling overwhelmed with the platforms you’re on, don’t add more to your plate! Focus on excelling on a few key platforms rather than just meeting the minimum on all platforms possible.