I can’t believe I’m saying this – but I think all those times I watched Caddyshack with my Dad growing up might be paying off.

If you haven’t seen Caddyshack, there is a scene where Chevy Chase is giving Danny future advice through golf, saying he needs to “be the ball”. He puts on a blindfold and swings the golf club, saying “find your centre, hear nothing, feel nothing, be the ball”.

As corny as it sounds, I feel like as business owners, we need to step up and be the brand too. Find what your passionate about deep inside, don’t listen to the competition, don’t let the naysayers stop you and be the brand.

Be the brand you were meant to create, and live your brand. If you are an eco-friendly brand, be that brand! Live your life eco-consciously and be passionate about it.

Because when it’s your own business, it’s not just work, it’s not just a job – it’s YOU.

Be 👏the 👏brand 👏