What ‘Bay’ is she ‘by’?

What ‘Bay’ is she ‘By’? Why is there a wave in her logo?

The Bay that I am physically by is the Bay of Quinte. I grew up here and moved back here, always drawn to the water. My parents now live by North Bay and I have clients there too! No matter the Bay, I can be by it for your brand.

The wave represents water which – aside from my husband and family – is the most important thing in my life. I feel so completely calm and at home by the water, it’s when I feel the most ‘me’.

So there’s a little insight into me and this biz, and a calming video of the ocean in NS and fluffy clouds to cheer up your feed 😍

Be the Brand

I can’t believe I’m saying this – but I think all those times I watched Caddyshack with my Dad growing up might be paying off.

If you haven’t seen Caddyshack, there is a scene where Chevy Chase is giving Danny future advice through golf, saying he needs to “be the ball”. He puts on a blindfold and swings the golf club, saying “find your centre, hear nothing, feel nothing, be the ball”.

As corny as it sounds, I feel like as business owners, we need to step up and be the brand too. Find what your passionate about deep inside, don’t listen to the competition, don’t let the naysayers stop you and be the brand.

Be the brand you were meant to create, and live your brand. If you are an eco-friendly brand, be that brand! Live your life eco-consciously and be passionate about it.

Because when it’s your own business, it’s not just work, it’s not just a job – it’s YOU.

Be πŸ‘the πŸ‘brand πŸ‘

Anyone Could Be Your Next Client

Anyone could be your next client. The person you got angry with at the grocery store, the person driving the car you just cut off, the person you took your bad mood out on, the person you blamed a helpless situation on, the person you belittled to try to get your way.

By being a business owner, you are forever more associating yourself and your actions with your business. If you are volatile and rude to me in an interaction, and I know (or learn in the future) what business you have, it absolutely doesn’t make me want to be a client of yours. And not only that, but it doesn’t make me want to recommend your business to friends or family either.

This doesn’t mean you can never disagree on something again or stand up for yourself, but I think all too often we forget the ramifications of our behaviours outside of our business. When you choose to be self-employed, you choose to combine your identities personally and professionally. You must choose which battles are a moral fight for you, and which are just maybe a temper tantrum taken out on the person in front of you. And choose wisely, as word of mouth is worth far more than any ad campaign or marketing you will ever pay for.

Just some food for thought to keep in mind in your interactions this week ✨

“I’m Not Sure What I Want my Logo to Look Like”

You’re definitely not alone if you’re wanting a logo for your business, but don’t know what you’d like or have any direction. That’s common! I’ve rounded up some key ideas I encourage people to consider to help the gears get turning.

πŸ’‘Simple icons are a great way to show instead of explain what your business is and what you offer.

πŸ’‘ Will your logo be blown up onto big signs? Small coffee cups? T-shirts? Consider the final placement of your logo to help determine how much detail you’re wanting to include.

πŸ’‘ White space ensures people can read your logo from a distance or read it when it is really small. Less is more in terms of logos sometimes, so consider subtracting some elements.

πŸ’‘ Colour is your friend! Pops of colour help make your logo stand out and are a great way to create a cohesive brand. One or two key brand colours can help you theme your materials, social media and more. This helps clients recognize your brand before even reading your business name.

πŸ’‘ Above all, remember it is YOUR logo. You need to feel happy and confident with your final design. Revisions can always be made in the future to adapt to your changing ideas and business growth.

Instagram Tips

NEW! Instagram now requires you to sell your first born child and document your entire life with your eyeball with their new update!

Kidding, of course. But have you seen all the posts announcing that Instagram is no longer a photo sharing profile, but a video sharing profile now? With crazy expectations for posting that includes:
😬 4-7 reels a week
πŸ™ƒ 4 feed posts a week
😢 1 hour live a week
😡 3 IGTVs a week
😟 10 story posts a day

If you saw any of these posts and thought “I can no longer be successful on Instagram” or “I don’t have time for this” or “I hate doing videos”… You are NOT alone.

And I’m here to tell you to breathe. It’s okay. This platform is your platform.

This platform is whatever you want it to be.
This platform is whatever you need it to be.
This platform is just another platform.
This platform is meant to help you, not stress you out.
This platform is a place you fit in. I promise.

Yes, engagement and the algorithm is important. But if you are so stressed out that showing up on Instagram becomes a chore, it’s not helping anybody.

As always, I encourage you to just stay authentic, stay open and stay consistent online. And never, ever be afraid to ask for help if you need it. We all do, and especially with this new update, a helping hand is never a bad idea.

Stay true and honest and keep having fun. This is your account, your platform, your voice.

You’ve got this ✨

Take Your Dreams Seriously

Someone compliments you on your hobby/passion/work and say you should start your own business and you say “oh no, I just do this for fun.”

You’re talking about your passion for your hobby/work and immediately bookend your love rant with “but I could never make a business out of it.”

Raise your hand if you’ve been here πŸ™‹β€β™€οΈπŸ™‹β€β™€οΈπŸ™‹β€β™€οΈ

I absolutely have and truth be told? I still do it sometimes! I’ll be talking about having kids one day and someone will say “well then you could just do your business full-time” and I rhyme off 18 reasons why it wouldn’t work. How about the reasons why it would work?

Let’s stop kicking ourselves for loving what we do and start taking our dreams seriously ✨

If we can’t take our own dreams and passions seriously, what can we get serious about? Let’s start believing in ourselves and seeing if that pipe dream is maybe closer than we ever thought possible.

Let yourself dream today and see where it takes you β˜€οΈ