When you’re looking to rebrand, designers will always have questions for you. What kind of colours, fonts, emotions do you want your brand to convey?Continue reading → 4 Questions You Should Ask Your Brand Designer
Know your worth and then add tax (if you have an HST number, that is).
Setting prices for service-based businesses can be uncomfortable, especially when you’re just starting out. In my first 6 months of business, I had my prices insanely low compared to similar businesses. I did this intentionally to build up a larger portfolio base to showcase my early work. But after 6 months, I raised my prices (and yes – I still had clients coming in!).Continue reading → I Know My Worth
Supporting another’s success will never dampen your own.
Let that sink in.Continue reading → Supporting Another’s Success
Raise your hand if you’re uncomfortable talking about yourself 🙋
9 times out of 10, the ‘About’ page is the one my clients struggle the most with when we’re developing their website.
Here are the top 5 things you should consider putting on your ‘About’ page:
1️⃣ A picture of you. Bonus points if it’s from a branded photoshoot! A picture can help your clients feel more connected with you, like they already know you. If your service is one where the person will come see you in person at some point, it can help them recognize you more easily on the first visit.
2️⃣ Education/Background. Do you have certifications and experience that makes you an expert in your field? Mention those front and centre to get the qualifications out of the way off the bat. Think of it like a resume – first you need to use the facts to justify you as an expert and then back it up with your other information.
3️⃣ A bit about your story. Why did you start offering the service that you do? What excites you about your work? Keeping it personal keeps people engaged and interested. If I know you used to make hair clips for your friends 5 years ago and then decided to follow that passion into your current business, add that!
4️⃣ Talk yourself up a bit. This one can be tough. What makes you tick? Why should I buy from you? A good trick with this part is to ask a close friend or family remember to write something short for you. You might feel too flattered about what they wrote and want to remove some parts, but keep the core. How your friends and family see you is usually the best representation of how you make others feel and why you deserve someone’s business.
5️⃣ A call to action. So your clients now know all about you… Now what? Tell them what to do next. Contact you? View your products? Give them direction before they just exit out of your site.
I know especially for the introverts in the room (🙋🏼♀️) it can be much easier to hide behind your logo, products and services, keep putting up a pretty graphic of your work and keep your life behind the scenes. But when you use both of your brands combined – personal and business – there are many more opportunities waiting for you.Continue reading → Personal Brand vs. Business Brand
I’ll admit, I struggle sometimes with imposter syndrome. And it happens to more people than you might think. When you’re in the depths of imposter syndrome, it can feel like you’re the only person who has ever felt this way, but I promise you other people have felt this way too. And there is a way to reframe it.Continue reading → Reframing Imposter Syndrome
To show your prices on your website or to not, that is the question! 🤔 I’m of the position that listing your prices is the way to go, and here’s why. 💰Continue reading → Show Your Prices Online
There is lots of misinformation and beliefs about branding out there. These myths may have come from brand-DIYers or non-business owners, but wherever they originated, it’s time to put a stop to them. Here are just a few common branding myths I hear.Continue reading → Branding Myths
Building your brand online is complex and a balance between attracting new followers and engaging with your audience. But to draw people to your account, you need to focus on your social media strategy. Your strategy can be broken down into 5 steps, and I’m providing some free platform recommendations for each step! ⬇️Continue reading → Simplify Your Social Media