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Brand Boards Explained

With every new brand I complete, I send a brand board outlining the business colours and fonts.

What is a brand board and how do you use it though? 🤔

In short, it’s a one stop shop for everything to do with your branding – fonts, colours, graphics, etc.

You can use it when sending information to designers and printers to ensure all your materials are the exact shade of colour for your brand and your name is in the exact same font everywhere.

It’s also super helpful if you have a Canva account (you should!) to upload your exact colours and fonts to keep your graphics consistent 😌

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Your Edits are Valid

I am here for YOU.

It’s not my job to doodle a few simple drawings, slap your name on it and call it your logo.

It’s not my job to add some clipart to a document and call it graphic design for your info guide.

It’s not my job to take an existing website template, change the name and say it’s yours.

It IS my job to gather details from you before a job to understand your expectations and vision.

It IS my job to provide you with multiple logo versions (way more than I promise usually) to give you variety to start.

It IS my job to do revision after revision until we get the logo or design completely perfect for you.

It IS my job to tell you to please stop apologizing – you are allowed to have an edit! 5 edits! 20 edits! Because it is your brand, your identity and your passion.

You will never walk away from a job with me wishing you had asked for just one more revision, because I am determined to make sure you are 1000% satisfied with your brand at the end. And if you’re not? Let’s keep working. We’re going to get there. I promise.

❤️

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What ‘Bay’ is she ‘by’?

What ‘Bay’ is she ‘By’? Why is there a wave in her logo?

The Bay that I am physically by is the Bay of Quinte. I grew up here and moved back here, always drawn to the water. My parents now live by North Bay and I have clients there too! No matter the Bay, I can be by it for your brand.

The wave represents water which – aside from my husband and family – is the most important thing in my life. I feel so completely calm and at home by the water, it’s when I feel the most ‘me’.

So there’s a little insight into me and this biz, and a calming video of the ocean in NS and fluffy clouds to cheer up your feed 😍

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“I’m Not Sure What I Want my Logo to Look Like”

You’re definitely not alone if you’re wanting a logo for your business, but don’t know what you’d like or have any direction. That’s common! I’ve rounded up some key ideas I encourage people to consider to help the gears get turning.

💡Simple icons are a great way to show instead of explain what your business is and what you offer.

💡 Will your logo be blown up onto big signs? Small coffee cups? T-shirts? Consider the final placement of your logo to help determine how much detail you’re wanting to include.

💡 White space ensures people can read your logo from a distance or read it when it is really small. Less is more in terms of logos sometimes, so consider subtracting some elements.

💡 Colour is your friend! Pops of colour help make your logo stand out and are a great way to create a cohesive brand. One or two key brand colours can help you theme your materials, social media and more. This helps clients recognize your brand before even reading your business name.

💡 Above all, remember it is YOUR logo. You need to feel happy and confident with your final design. Revisions can always be made in the future to adapt to your changing ideas and business growth.