As small business owners themselves, Kylie and Heather created a community of small business owners and created opportunities for these businesses to pop up at events and sell their products. Side Hustle Market was born out of a love for their businesses and wanting to see their community grow. As the market grew and grew and grew, they wanted to elevate the community with an online directory. We created a website for them that is simple enough for them to easily update with new vendors as they sign up for a directory, and new events where you can find them. We also took it a step further and created the first edition of the Artisan Guide in 2022, which By the Bay designed. The first was so well received, we also designed the second edition in 2023 which advertisers paid to be a part of.